logo is a go go!

I've comissioned amazing graphic designer and friend Luke Fenech to do the logo for my final major project at university, He's sent me the finished product today and I love it so much!
I wanted him to create something quite vintage and hand-done with lots of texture and quite an honest look to it and he definitely delivered. My project is based around the knowledge that a lot of small vintage stores in the northern quarter of manchester can't afford the help they need to compete with major retailers in the recession so i'm creating a trend prediction hub and general retail clinic in the area called the 'style observatory' here are some of his initial sketches for a vague logo idea-



after we decided on the first one we worked on the textures that would give the best overall effect and this is the final product!